Balmain X L’Oréal Paris Colour Riche Lipstick.

When L'Oreal and Balmain announced they were collaborating to create a lipstick range I was so excited. Olivier Rousteing is a someone that I have admired for such a long time, who creates the most beautiful pieces; and L'Oreal is possibly my favourite ever drugstore brand. I couldn't wait to see what they came up with together.

The collection is made up of twelve lipsticks, with tailor made shades for the collaboration. They are designed to embody three femininities: Safari, Rock and Couture. This is such a cool concept, which makes all the campaign imagery really unique.

I wasn't sure if it was going to be a bit of a gimmick and more about the marketing than the actual product so I only bought one lipstick to try. I got shade 355 Domination, which is the only red shade in the collection.

They claim to have infused the formula with pure pigments and camelia oil, to give the richest colour and most moisturising matte finish. This I can absolutely vouch for. I find it hard to find matte products which don't dry my lips out, yet are still pigmented and last. However, this is super moisturising and long lasting.

I've been on the hunt for my perfect red lippy for autumn and winter, and I have absolutely found it in this one. It is such a wearable red, that is not only comfortable to apply, but comfortable on the lips too, and wears really nicely throughout the day. I really love the formula, which although matte, is still incredibly creamy and rich too, making the pigmentation amazing.

Obviously, being Balmain, there are a few out there colours. However I think this is what differentiates the collection from other L'Oreal lipsticks. If you do think the shades are a bit bold, then they claim to be buildable, saying you can layer and customise them to suit your tastes. Although I haven't tried this, I think it is a really great idea.

To begin with they were exclusive to Harvey Nichols for £12.99, however as of today you can get your hands on them at Superdrug too, for £12.99 and £9.99 (I'm not sure why some are priced differently). I love how they have stuck to L'Oreal price points, as they could have very easily upped the price because of Balmain. If you're shopping in Harvey Nichols they are selling out quick, and when I went there was only a small selection left, so get them while you can. Also, if you're shopping online, I've found that the shade I went for is much more of a true red, than the image online. This is something you might want to bear in mind when shopping online.

It is such a fun collaboration, and one which I think will see the increase of designer and drugstore brands collaborating on makeup lines - I can't wait!

Buy the collection from Harvey Nichols here, and from Superdrug here.


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